Whalexy
Cart recovery should remove friction, not pressure customers who purchased or opted out.
Define eligibility precisely
Trigger only after a meaningful checkout event and appropriate permission. Exclude completed orders, cancelled items, invalid numbers, opted-out contacts, and expired carts.
Make the first reminder useful
Mention the saved item, provide a secure checkout route, and offer help. Do not manufacture scarcity or hide offer conditions.
Your cart is saved: blue linen shirt, size M. Continue checkout here, or reply HELP for sizing or delivery questions.
Resolve the hesitation
Branch on delivery, fit, payment, product details, or human help. Ground answers in approved product and policy information and hand off when confidence is low.
Stop at the right moment
Stop after purchase, opt-out, agent takeover, or the campaign window. Apply frequency limits across journeys so overlapping automations do not contact the same shopper repeatedly.
Measure beyond revenue
Track recovered orders, margin after discounts, support demand, cancellations, returns, opt-outs, and complaints against a meaningful baseline.